DREAMSTAR

Dreamstar is a clothing brand created by my friend Kyren Gardner. This is a personal project that Kyren asked me to help him with. He’s had the name and vision for this brand for a while, but needed help with the logo and some mockups. Together we came up with the logo and some design aspects that we could add to the brand itself. But in general, Kyren is the brains behind this project. The vision for the type of clothes and style he wants to promote depends on his high creativity and his eye for certain styles.

“Dreamstar is an inspiration for what I want to do in life. I want to create a community of people that actually chassses their dreams. I want this to be more than a brand, I want it to be a lifestyle” - Kyren Gardner.

“Once Kyren told me he wanted to make a clothing brand I was all in from the start. I always knew he could dress, he’s got a certain style to him that I see him trying to put into his clothes. A lot of people say they want to make a clothing brand but don’t really take action. Kyren’s been at it full fledge since he came up with the idea” - Malakai Riley

THE PROCESS

THE NEXT STEPS

Rough draft of Kyren’s “Flare Pants” inspired by designer brand “Hellstar”

(placeholder images, real photos and mockups soon)

Kyren had everything figured out and he told me he wanted some combination of the letter “D” and a star. We took a few days to narrow down and choose one design to rework, and then we cleaned up and finalized the main logo you see.